BlogAllIndustry Insights5 Reasons Why Event Planners are Shifting to Event Management Softwares

5 Reasons Why Event Planners are Shifting to Event Management Softwares

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So, you have also heard that some of the professionals in your industry have started using online event management software, and you are at a loss as to why that is even a thing. Afterall, your event management team is doing great without one.

While we do not doubt that, it is still worth discussing. 

How about we all keep an open mind while we look at what these are – and what they contribute to the success of the event at all?


Are you curious about event management softwares and why it’s gaining traction among event planners? What actually constitutes an event management software?
Event management softwares- or event management apps– can do more than just managing events. It covers everything from pre-event planning (registrations, payments) to event execution (engagement, personalized services) and post-event follow-ups. Many believe that it’s a game-changer for event success.

What makes event management softwares special?

  1. Branding: Create customized, watermark-free materials to enhance your brand’s image.
  2. Marketing: Save time and money by automating event promotion across social media.
  3. Handling Payments: Securely manage payments, donations, and sponsorships hassle-free.
  4. Improving Registration: Automate attendee registration and management tasks, day or night.
  5. Follow-Up: Stay connected with attendees post-event easily, without manual data entry.

And here are the best practices you can consider when choosing and managing an event management software:

  1. Know Your Event Inside Out: Understand your event goals and audience to find the right fit.
  2. Check Features and Flexibility: Look for softwares that grow with your event and offers robust features.
  3. Focus on User Experience: Choose intuitive software that ensures a seamless experience for both you and your participants.

Choosing the right event management software can transform your event planning process, ensuring smooth operations and memorable attendee experiences.

What Is An Event Management Software?

For the fear of sounding like a broken record, we would have said that this is a piece of software which allows event planners to manage their events even better. The truth, however, is that this does not even begin to skim the surface of the matter.

In reality, an online event management software is an important tool which helps in all of the pre-event (registrations, payments processing, audience mapping, etc.), event (engagement, personalized service delivery, etc.) and post-event (follow-up, email outreach, etc.) stages of planning and organisation. 

This shows how important it can be to the success of an event when used right. To put cream on the matter, they also make for better event planning with every event which has been run through them.

Now that we have that out of the way…

What Makes Event Management Software Special?

Quite a lot, if you ask us. So that we don’t launch into sentimental speeches of how much this piece of software has done for us, we will let the points do all the talking.


1. Branding

Every event management company has to put their best foot forward to convince the attendees to even come around. That is why we cringe when we see fliers, event advertisements, registration forms and such other important documents with third-party watermarks on them. 

Besides taking the branding away from the event management company – and the brand they are representing – it also makes the event look cheap.

That will not happen with an event management tool, allowing you to create customized templates that your clients and customers are used to. Way to stamp your identity on the market, if you ask us.

Event Marketing

2. Marketing

No matter how great your event is, you still have to market it. 

Looking at many events across many years, it is obvious that marketing budget is one of the biggest costs of running the event itself. That, and we have not even mentioned the time that goes into such marketing.

What if we told you that you could cut back on the time and money, though?

Using these apps, you can sync with various social media channels and have a buzz created around your event. The best part is that all of these can be run on autopilot, giving you the time and resources to focus on more pressing parts of the event planning process.

Online Event Payments

3. Handling Payments

How would you like to safely and securely collect payments, accept donations, keep track of all checks and credit card information without breaking a sweat? Because that’s what you get when you use these online event management tools for your events.

Even if you were running a fundraiser – or accepting sponsorships for the event – this tool can help you dedicate a section to make that happen. The best part is that you don’t even have to be on ground to approve, accept or process any of the payments since the system has been trained to do all that on your behalf.

ibm connect 2015 registration with micepad

4. Improving Registration

Why wait by the phone to receive calls from potential attendees or scan through your email address to register interested applicants when you can have this automated too?

Day or night, online event management tools are equipped with the self-sufficiency to get the needed information from event attendees, work them into the system and assign them as needed. All you have to do is keep track of the attendees for personal purposes, and you are good to go. 

You can even program the software to assign these attendees seats automatically, approve their feeding plan (if there is one) and handle their accommodation needs, if there be need for such.

Follow up call to attendees

5. Follow-Up

Do you know how many event planners find it difficult to keep in touch with attendees after the event is over? 

For those who manage to do so, it would sometimes involve entering the contact details of each attendee into a new database. If they registered online, though, you are insured against going through all those forms of stress.

You now have all the information you need in one place, and even get to ask the attendees if they would like to receive additional content from you after the event has ended. Seamless communication and consent, all in one breath.

Seedly: Successful Pivoting Large Scale Events Online with the Use of an Event Management Software

Let’s hear from Seedly. When their annual finance festival couldn’t happen in person due to COVID-19, they turned to Micepad’s event management software for a solution. They smoothly transitioned from a physical to a virtual event, keeping attendees engaged with live segments, virtual booths, live Q&A sessions, and post-event surveys.

Using Micepad, Seedly recreated the interactive vibe of their physical events online. They managed multiple activities simultaneously and handled a peak of 5600 live attendees, out of 6100 tickets sold. Attendees loved that they could access event content for up to 30 days after the festival, ensuring a lasting impact and high participant satisfaction.

This successful virtual festival shows the power of event management softwares. It adapts to challenges, delivers engaging experiences, and keeps participants connected, no matter the circumstances. It’s proof of how technology can enhance event planning and create memorable experiences for everyone involved.

Best Practices for Choosing and Managing Event Management Software

Let’s talk about some key tips for choosing and managing event management software that fits your needs perfectly.

1. Know Your Event Inside Out

Before diving into software options, get crystal clear on what you need your event to achieve. Think about your audience, the scale of your event, and whether it’s virtual, hybrid, or in-person. This clarity will guide you to the right software that can handle everything you throw at it.

2. Check Features and Flexibility

Look for software that does more than just manage registrations. You’ll want tools that engage attendees, provide insightful data analytics, and can grow with your event over time. Scalability is key—make sure it can handle your current needs and future plans.

3. Focus on User Experience

A user-friendly interface isn’t just a nice-to-have; it’s crucial for both you and your participants. Choose software that’s easy to navigate and integrates smoothly with other tech tools you use. This ensures a seamless experience from planning through to execution.


If you are an event planner, the right software can be your trusted ally in your corner to digitize your events. It handles the daunting details like registrations and payments, freeing them up to let you focus on creating memorable experiences. With intuitive features and seamless integration, you can execute events with precision and professionalism, ensuring everything runs like clockwork.

Ready to level up your event planning game? Micepad offers a complete event management solution designed to exceed your expectations. With features that boost attendee engagement, streamline logistics, and maximize event impact, Micepad commits to empower you to deliver unforgettable events effortlessly. Request a demo today.

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