7 Event Registration Tips to Boost Your Attendee Conversion
It is not enough that your events are the talk of the town, the next big thing or the most anticipated one in history. Event managers have now come to find out that even the simplest of things could ruin the experience ever before it starts.
Speaking of, this is the category where event registration falls.
For every event planner and manager out there, ensuring your attendees have the most seamless event registration process is entirely on you. Fortunately, we know a thing or two about that – and we will go ahead to share those with you.
1) Optimize for Mobile
About 80% of all internet users own a smartphone. Of these, an even larger percentage prefer to check things on their phones than with their desktop computers. This is because we now consume content on-the-go, and the same thought should go into your registrations page.
Make sure the mobile page is optimized for a seamless experience. By that, we mean making the peg responsive such that it fits different screen sizes perfectly. Likewise, make sure the page loads fast – seeing as 7% of conversions are lost with every one second delay in page load speed.
2) Simplify the Process
Time is important, and no one wants to spend too much time than necessary trying to get into your event. Thus, your registration page should be as short, simple and straight to the point as needed.
Only request valuable information and leave out all the noise. Likewise, make sure you don’t put hidden fees at the end, presenting them upfront instead.
At the same time, you might want to do away with Captchas. Having been proven to cause a drop in registration conversions, you don’t want to hurt your event that bad before it even starts at all.
3) Multiple Payment Options
Thinking PayPal is everywhere, or making such other generalizations as to payment platforms, can hamper certain potential attendees from registering for the event at all. This is why you should always consider allowing multiple payment options so that people from anywhere can have a shot at registering too.
To do so would be to implement support for both credit and debit cards. Likewise, supporting cards from overseas is a great pick for if you’re expecting attendees from other parts of the world.
4) Enable Group Registration
You might not know this, but you (the event planner/ manager) stand to gain more from group registrations than the attendees themselves.
When people register in groups, it becomes easier to plan seating arrangements for them. At the same time, you get to get the payment as a lump sum since the group head would be the one to handle the expenses.
Now that you know why they are great, you could push people into group registrations by offering a freebie with their package, discount on the total amount, and more.
5) Gather Relevant Information
Remember the first point on keeping things simple? Well, you also have to know what the essentials are before going for simple.
For example, an event where food will be served will probably need a page on dietary restrictions, food allergies and such other information to plan ahead.
While keeping things simple, also plan ahead in line with the programmes and provisions for the day. If it contributes to the overall attendee experience, then it should be on the registrations page.
6) Stay On-Site
Internet users are now more in tune with cybersecurity protocols, so you should not spook them with your event registration. The best way to do so is keeping things on your website rather than having them redirected to a new URL.
Thus, have it such that your registration forms are built directly into your website, not hosted on some third-party platform.
Even if you were going for the latter solution, make sure it is a secure URL, carries your branding information and all that.
7) Cater to the Traditional
Did you know that some of your attendees would still like to fill out their registrations on paper? That might sound old fashioned and traditional, but doesn’t make it any less true.
For these people, you could provide an option for them to indicate such interest on your website. On doing so, they should get a downloadable form which can then be sent to you via regular mail.
Depending on the target audience you are dealing with, you might never have anyone go for that option. When you do, though, you know that you have met that particular attendee at the very point of their unique needs.
Which of these tips have you implemented into your event registration process already? which ones are you definitely going with on your next event? We will love to hear all about that in the comments section.