A recent research study indicated that no less than 60% of marketers involved in event planning and management get better attendee engagement with an event planning software. Of the 40% who do not already use event apps, 75% of them have the intention of adopting such technology in the future.

If this is so, these event apps must be doing something right by organisers. Here are some of those goodies you don’t want to miss out on:

1. Eliminating the Hassles of Print Media

Many events are still guilty of using printed programs for their proceedings. While we are not against print media, it might not be the most effective one for you.

With print media, organizers have to worry about things like how…

• Many copies of the program outline to print
• To effectively manage the resources spent on print media
• To deal with an unplanned change in the program, and so much more.

With an event app on your side, you don’t have to worry about that.

Afterall, 60% of smartphone users are already using their devices at social gatherings and events, so it wouldn’t hurt to tip your event app into their devices for the duration of your event.

2. Better Program Access

Following from the above, event attendees can get a lot more done from the event app. Besides getting real-time updates on changes to the show at one point or the other, they also get to access multimedia resources (think slides, presentations, clips, videos, materials, etc.) from the event.