Ultimate Guide to Planning Unforgettable MICE Events in Singapore
Most MICE events are annual affairs in another country. If your meeting or conference happens to be in Singapore, you’re in luck! Singapore has been ranked as Asia’s Leading Meetings and Conference Destination (World Travel Awards, 2013) and is one of the most consistently rated countries for MICE tourism. In 2011, it contributed 33 per cent of the Republic’s tourism receipts excluding sightseeing and entertainment expenditure. MICE tourism is still consistently booming and the Singapore Tourism Board (STB) wants it to reach 36 per cent by 2020.
Why Singapore for Your Next MICE Event?
Singapore is a fantastic option for hosting your next MICE (Meetings, Incentives, Conferences, and Exhibitions) event. This vibrant city-state has everything you need to make your event memorable, from cutting-edge infrastructure to a diverse cultural backdrop that enhances both business and leisure activities.
What really sets Singapore apart is its role as a global business hub. It’s a place where you can connect with key industry leaders and decision-makers from across the globe. Hosting your event here opens doors to new markets and business partnerships, making it a strategic choice for those looking to grow their reach and influence. Singapore’s reputation for facilitating innovation and collaboration makes it a strong contender for your next event destination.
The Singapore Tourism Board (STB) launched a global marketing campaign, positioning Singapore as the “World’s Best MICE City,” highlighting its commitment to being a top destination for impactful business events. (Credit: Straits Times)
Beyond the business benefits, Singapore offers a wealth of attractions that will make your event even more enjoyable for your attendees. From the stunning skyline to an array of culinary delights, there’s plenty for everyone to experience. This blend of business acumen and cultural richness makes Singapore an inviting and practical choice for your next MICE event.
Facilities for Your MICE Events in Singapore
(Credit: Visit Singapore)
Choosing The Right Venue
Choosing the right venue is crucial for the success of your MICE event in Singapore. Each event has its own unique characteristics and specific needs that must be met to create the ideal experience for your attendees. The right venue not only accommodates your event’s size and format but also enhances the overall atmosphere, making a lasting impression.
1. Marina Bay Sands Expo and Convention Centre
Marina Bay Sands is often hailed as Singapore’s premier venue for MICE events. With a capacity to host up to 45,000 delegates, it’s the go-to choice for those looking to impress. The venue boasts state-of-the-art facilities, versatile meeting spaces, and stunning views of the Singapore skyline. Located in the heart of the city, it offers easy access to luxury hotels, fine dining, and iconic attractions, making it perfect for high-profile conferences and exhibitions.
2. Singapore EXPO
If you’re planning a large-scale event, Singapore EXPO is your best bet. As the biggest venue in the country, it can accommodate up to 19,000 people and offers 123,000 square meters of space. Its flexibility allows for everything from massive trade shows to multi-track conferences. Situated near Changi Airport, it’s conveniently located for international attendees, with ample transport links and nearby accommodations.
3. Resorts World Sentosa
For a venue that offers something a little different, Resorts World Sentosa is an excellent choice. It can host up to 35,500 guests, combining a unique blend of business and leisure. The venue is located on Sentosa Island, a resort destination that includes theme parks, casinos, and luxury hotels. This makes it an ideal spot for events where you want to provide attendees with a mix of work and play, all in one vibrant location.
Accommodation
When planning a MICE event in Singapore, selecting the right accommodation is just as important as choosing the venue. Where your attendees stay can significantly influence their overall experience, affecting everything from their comfort to their engagement with the event itself. The convenience, amenities, and ambiance of the accommodation can either enhance or detract from the success of your event.
1. Best Luxury Hotel: Capella Singapore
(Credit: Capella Singapore)
For those seeking luxury, Capella Singapore is the epitome of elegance. Nestled on Sentosa Island, this hotel offers an exclusive retreat with 112 rooms, suites, and villas, providing an intimate and luxurious setting.
The lush greenery and stunning sea views make it a perfect escape from the bustling city while still being close to major attractions like Universal Studios Singapore and S.E.A. Aquarium. Rates start around S$1,200 per night, reflecting its premium status. The hotel’s fine dining options include Mediterranean cuisine at The Knolls and Chinese specialties at Cassia, adding to the sophisticated experience.
2. Biggest Capacity Hotel: Marina Bay Sands
Marina Bay Sands is not just an iconic venue but also Singapore’s largest hotel, offering 2,561 rooms that cater to every kind of traveler. This hotel is ideal for large conferences, providing easy access to the adjacent Sands Expo and Convention Centre. The famous infinity pool overlooking the skyline is a must-visit, and with dining options ranging from celebrity chef restaurants to casual eateries, there’s something for every palate.
Located in the heart of Singapore, it’s a stone’s throw away from Gardens by the Bay and the ArtScience Museum. Room rates typically start from S$600 per night, making it a great option for those who want luxury on a grand scale.
3. Best Budget Hotel: The Great Madras
(Credit: The Great Madras)
For a more budget-friendly option that doesn’t skimp on style, The Great Madras in the vibrant Little India district is a fantastic choice. This boutique hotel offers 35 rooms, each uniquely decorated with a quirky, retro charm. It’s perfect for those who want a comfortable stay without breaking the bank, with rates starting as low as S$400 for a typical four-day trip.
Nearby, you’ll find Bugis Street, famous for its exotic food scene, and the Singapore Art Museum, making it easy for attendees to explore local culture. The hotel’s laid-back atmosphere and proximity to public transport add to its appeal for budget-conscious travelers.
Team Building Activities
When planning a company outing or an employee bonding session during your MICE event in Singapore, incorporating team-building activities is a fantastic way to boost morale, strengthen relationships, and create lasting memories. These activities offer a perfect blend of fun and engagement, helping your team connect on a deeper level outside the usual work environment.
1. Forest Adventure SG
(Credit: Forest Adventure SG)
For a thrilling outdoor experience that your team won’t forget, Forest Adventure SG offers Singapore’s only treetop obstacle course. Imagine your colleagues navigating through challenging obstacles high up in the trees, all while encouraging each other to push their limits. The highlight? A 300-meter zipline that sends you soaring across Bedok Reservoir, giving everyone an adrenaline rush and a shared sense of achievement.
2. Sailing Charter
(Credit: Royal Albatross)
Set sail on a team-building adventure that takes bonding to the high seas! A Sailing Charter offers a unique and tranquil setting for your team to connect. The shared experience of sailing not only promotes teamwork but also provides a refreshing break from the typical office setting. It’s the perfect way to unwind, enjoy the scenic views, and strengthen bonds in a relaxed yet engaging environment.
3. TVWorkshop
(Credit: TV Workshop)
Last but not least, you can always unleash your team’s creativity with TVWorkshop, where colleagues get to star in and produce their own commercial, soap, or action movie. This fun-filled activity turns everyone into filmmakers, encouraging collaboration and bringing out hidden talents. Whether it’s writing scripts, acting out scenes, or directing the shoot, every team member plays a crucial role. By the end of the day, you’ll not only have a unique video to share but also a team that’s more united and inspired than ever.
MICE Suppliers
When organising a MICE event in Singapore, having the right suppliers by your side can make all the difference. Partnering with reliable companies ensures your event runs smoothly, allowing you to focus on what matters most—creating a memorable experience for your attendees.
1. Micepad – Event Management Platform
(Credit: Micepad)
Micepad is your go-to platform for managing every aspect of your event with ease. From seamless registration processes to real-time engagement with your attendees, Micepad’s event management system handles it all. The platform is packed with features that help you streamline communication, track attendee engagement, and even gather valuable feedback. What’s great is that you can start using Micepad for as little as $697 per event, making it a cost-effective solution for elevating your event’s overall experience.
2. SGPad – Event Technology Rental
(Credit: SGPad.com)
SGPad ensures your event is equipped with the latest technology without the hassle of purchasing or maintaining it. Whether you need iPads, MacBooks, event Wi-Fi, printers, monitors, or more, SGPad has you covered. They provide high-quality, thoroughly tested devices, so you can count on everything working perfectly when it matters most. With 24/7 technical support, you’ll have peace of mind knowing any issues will be swiftly handled. Plus, their two-way delivery service and flexible rental periods mean you can focus on your event while they handle the tech logistics.
3. AbrandZ – Specialised Event Gifts
No event is complete without memorable takeaways, and AbrandZ specialises in providing top-notch event gifts that leave a lasting impression. They offer a wide range of options, from corporate gifts and eco-friendly products to electronics and branded merchandise. Whether you’re looking for custom apparel, drinkware, or executive gifts, AbrandZ ensures your attendees walk away with something they’ll treasure. Their extensive collection makes it easy to find the perfect items that align with your event’s theme and branding.
For Event Planners: How To Make The Most Out Of Your Meeting In Singapore
Planning or hosting a meeting in Singapore can be incredibly rewarding, but it also requires careful attention to detail to ensure everything runs smoothly. Whether you’re organising a small gathering or a large-scale event, here’s a guide to making the most out of your meeting in this vibrant city.
1. Consider the Climate
(Credit: CNN)
Singapore’s tropical climate means it can be hot and humid all year round, so if your event includes outdoor activities, be sure to plan accordingly. Provide plenty of shade, hydration stations, and perhaps even cooling fans to keep your attendees comfortable. It’s also wise to have an indoor alternative in case the weather takes an unexpected turn.
2. Check for Public Holidays
Before you finalize any dates, take a moment to review Singapore’s calendar of public holidays. Public holidays can affect the availability of venues and services, and you wouldn’t want your event to coincide with a day when many businesses might be closed or operating at reduced capacity. Planning ahead will save you from unnecessary scheduling conflicts.
3. Hire Local Vendors
Singapore’s events industry is packed with talented vendors who can bring your event to life. Hiring local vendors not only ensures you’re getting top-notch service with a deep understanding of the local market, but it also supports the local economy. From caterers to AV technicians, tapping into this pool of talent is a win-win.
4. Understand Local Regulations
Singapore is known for its strict regulations, and the last thing you want is to be caught off guard. Make sure you’re fully aware of the necessary permits and licenses for your event. Whether it’s a fire safety permit for a hotel event or an Arts Entertainment License for performances, compliance is key. Taking the time to understand and navigate these regulations will help you avoid any legal issues down the line.
5. Pay Attention to the Cultural Mix
(Credit: Mothership SG)
Singapore is a melting pot of cultures, with a diverse population that includes Malays, Chinese, Indians, and expatriates from around the world. When planning your event, be mindful of this cultural diversity, especially when it comes to food choices and event programming. Offering a variety of local and regional foods can make your event more memorable and inclusive, catering to everyone’s tastes and preferences.
6. Double-Check Permits and Licensing
Depending on the type of event you’re hosting, you might need to secure specific permits and licenses. For instance, if your event involves entertainment or outdoor advertising, you’ll need the appropriate licenses. It’s always better to double-check and ensure all your paperwork is in order well before the event date.
7. Leverage Grants and Incentives
One of the perks of hosting an event in Singapore is the array of grants and incentives available to event planners. The Singapore Tourism Board offers generous support through programs like the Singapore MICE Advantage Programme (SMAP), which can help reduce costs related to advertising, airfares, and even travel arrangements for your attendees. Be sure to explore these options as they can significantly enhance your event’s budget.
8. Choose The Right Venue
Singapore offers a wide range of venues, from luxurious hotels to unique outdoor spaces. The venue you choose can greatly influence the success of your event, so consider factors like the size of your guest list, the nature of your event, and your budget. Also, check the venue’s policies, as some places have specific rules or preferred vendors you’ll need to work with. A central location with good public transport access is also a big plus for your guests.
9. Embrace Technology
Technology is your best friend when it comes to event planning in Singapore. Use digital tools like event apps and online registration systems to streamline the planning process and enhance attendee engagement. Social media is also a powerful tool for promoting your event and keeping your audience engaged before, during, and after the event. By embracing technology, you’ll not only simplify your planning but also create a more interactive and memorable experience for your guests.
10. Efficient Transportation
Singapore’s public transport system is efficient and reliable, making it easy for your guests to get to and from your event. However, it’s still a good idea to provide clear directions and consider offering transportation options for those unfamiliar with the city. Shuttle services from key locations or partnerships with local taxi companies for discounted rates can add a thoughtful touch to your event logistics.
11. Catering to Diverse Tastes
Offering a variety of catering options at your event ensures that guests with different tastes. (Credit: Freepik)
Food is a crucial element of any event, and in Singapore, it’s a great opportunity to showcase the city’s rich culinary diversity. Make sure your catering includes a variety of options that cater to different dietary needs, such as halal and vegetarian meals. Offering a diverse menu not only satisfies your guests but also adds an extra layer of cultural appreciation to your event.
12. Attention to Detail
The little things matter when it comes to event planning. From personalised welcome bags to thoughtful seating arrangements, paying attention to these details can elevate your event from good to great. Consider the flow of your program, the decor, and even the smallest elements like signage and place cards. These details often leave a lasting impression on your guests and contribute to the overall success of your event.
13. Post-Event Engagement
Once your event is over, don’t just pack up and move on. Follow up with your attendees to thank them for their participation and gather feedback. This not only helps you improve future events but also strengthens relationships with your guests. Consider sending out a post-event survey, sharing event highlights on social media, or even creating a recap video. Keeping the conversation going will ensure your event is remembered long after the last guest has left.
For Attendees: How To Make The Most Out Of Your Meeting In Singapore
1. Have a Productive Meeting
To meet the objectives of this visit, the top priority is to ensure a productive meeting. The Micepad App features an “email me” function that allows you to send the meeting contents to your own email for review. This helps you keep track of what was discussed and easily refresh your memory when you return to your office.
2. Network With Other Participants
In 2014, Singapore was named Asia’s most network-ready country based on the Global Information Technology Report as conducted by the World Economic Forum. Networking is a great way to increase your connections and learn from the other participants.
Keep a stack of business cards on-hand to exchange as you are networking, or better yet, use Micepad’s QR code exchange feature to exchange business cards digitally!Even if this is an internal business meeting, you can still get to know the people working in the other departments. This will really help you to expand your reach in the company and there is really no harm in making new connections. What’s more, this can come in handy as you never know when you might need to call in a favour.
3. Extend Your Stay
Since you are already in Singapore, why not make your trip here “More than just business”? Singapore has many places of interest and a thriving nightlife that you can explore. Furthermore, we have a wide variety of dining options and shopping destinations. You can make use of this opportunity to travel around Singapore and enjoy what this city has to offer.
You can download the quick guide to discovering Singapore here.
Meetings in Singapore don’t have to be all work and no play. Make your trip here productive and
fun-filled and go on to explore everything that Singapore has to offer. This is how you make the most out of your meeting in Singapore.
In short,
Singapore is an exceptional choice for your next event, and you should make the most of this fantastic opportunity. By taking advantage of Singapore’s unique offerings, from its diverse culinary scene to its state-of-the-art facilities, you’ll set the stage for a truly memorable experience.
So, get ready to tap into all that Singapore has to offer. Your event deserves the best, and Singapore is ready to deliver. Start planning today, and reap the rewards of hosting your next meeting in this dynamic city!