Micepad × WeWork: APAC's First Paperless Event App Earns a 10/10

WeWork is a global shared workspace company that started in 2010. What began as a dream of building community for startups and entrepreneurs has grown into a company with $886 million in revenue, over 440 locations in 28 countries, 10,000+ employees, and nearly 430,000 regular members plus 115,000 enterprise members. Over 90% of revenue is linked to memberships.

WeWork's events are a central part of how the company builds relationships with partners, enterprise clients, and the wider business community. For an organization whose identity is built on reimagining physical space, the experience of attending a WeWork event needed to reflect the same values: modern, frictionless, and thoughtfully designed. A paperless event app was not just a practical choice - it was a brand statement.

Stephanie Zellhoefer, Director of PxWe Experience APAC, was responsible for delivering partner meetings that created a strong impression and set the tone for ongoing commercial relationships. She had seen Micepad in action at an industry seminar and immediately recognized its potential to transform WeWork's approach to corporate event management in the region.

While expanding across Asia Pacific, WeWork was gearing up to host an important meeting with potential partners. Although they had hosted conferences before, this was the first time they decided to use an event app. Stephanie Zellhoefer, Director of PxWe Experience in APAC, had attended a Micepad-supported seminar and found it perfect for the meeting.

The primary challenge was adoption. Introducing a new paperless event app to an audience of potential partners - people who were there to evaluate WeWork as a business proposition, not to learn new technology - meant the app needed to be intuitive from the first interaction. Any friction in the download, login, or navigation experience would reflect poorly on WeWork's professionalism and undermine the event's purpose.

Internally, the WeWork APAC team also needed to onboard quickly. Stephanie's team had limited experience with event technology platforms, and the timeline from decision to event day was short. The platform needed to be simple enough for non-technical staff to configure and manage, while powerful enough to replace all the printed materials that would have otherwise been distributed at the door.

Micepad worked closely with Stephanie to complete a full team onboarding, ensuring the WeWork team could understand and use the platform. Onsite staff support was provided to resolve any issues on the spot. Together, WeWork launched their very first paperless event with in-app discussions and live polling. The team's seamless support and experience helped Stephanie's team quickly adopt the app into their management system.

The Micepad paperless event app replaced every printed element of the event: the agenda, speaker profiles, session materials, discussion guides, and feedback forms were all uploaded to the platform and made available to attendees through the app. Attendees who downloaded the app before arriving had immediate access to all content without needing to carry anything physical.

In-app discussions were enabled for the partner meeting, allowing attendees to post comments and questions through the app rather than relying on raised hands or written cards. This created a running thread of discussion that moderators could refer back to throughout the session, ensuring that no question was lost and that participation was distributed evenly across the room rather than dominated by the most vocal individuals.

Live polling was integrated into the session flow, with 18 polls prepared in advance and launched by the facilitation team at key decision points. The polling results gave Stephanie's team real-time data on partner sentiment, which fed directly into the conversation and demonstrated WeWork's commitment to listening to their partners' views.

The meeting was a great success and Stephanie was more than satisfied by how they were able to showcase creativity, technology and efficiency altogether. Her team praised the ease of uploading content and details onto the app, while guests were pleased with the ease of use. The most excellent part was the Micepad team's excellent service and professional attitude.

100% of attendees downloaded the paperless event app - a result that speaks to the quality of the pre-event communication and the simplicity of the download experience. When every attendee is in the app, the facilitation team can rely on digital tools for all interaction, and no one is left out of polls or discussions because they did not get the app in time.

Stephanie's rating of 10/10 was not just a reflection of the platform's technical performance - it reflected the overall experience of working with the Micepad team, from onboarding through to post-event. The combination of a well-designed paperless event app and responsive, professional support created an experience that she described as showcasing creativity, technology, and efficiency in equal measure.

The onboarding process for the WeWork APAC team was structured to minimise the learning curve. Micepad conducted a dedicated training session with Stephanie's team, walking through the content upload workflow, the moderation interface, and the poll configuration tools. By the time the event day arrived, the WeWork team could independently manage the app without requiring Micepad's involvement at every step.

All session materials were uploaded to the platform in advance and organised into a clear in-app structure that mirrored the agenda. Speaker profiles, presentation decks, and reference documents were accessible from the app's content library, and attendees could bookmark items for later review. This replaced a physical folder that would otherwise have been printed and assembled for each attendee.

Micepad's onsite support staff were present throughout the event to handle any technical issues and support attendees who needed help navigating the app. The onsite team's presence freed Stephanie and her team to focus on hosting - knowing that any technical questions from guests would be handled professionally without requiring the event team's intervention.