7 Event Registration Tips to Boost Your Attendee Conversion
In simple terms, event registration enable individual providing their information in return for a badge or ticket to gain access to the events such as hybrid event, virtual or event physical event. While it may seem straightforward, ensuring the accuracy of this process is of utmost importance.
It is not enough that your events are the talk of the town, the next big thing or the most anticipated one in history. Event managers have now come to find out the event registration tips and tricks that even the simplest of things could ruin the experience ever before it starts.
For every event planner and manager out there, ensuring your attendees have the most seamless event registration process is entirely on you. Fortunately, we know a thing or two about that – and we will go ahead to share those with you.
1) Optimize for Mobile - Event registration tips for boosting conversions
Create a compelling event landing page is one of the important registration tips. Your event landing page is the first thing potential attendees will see, so make sure it’s well-designed and informative. Your event registration page needs to be clear and easy-to-use.
Create a compelling event landing page and it must be mobile responsive. The event landing page is the first thing that the potential attendees will see, ensuring the page is well designed and informative to capture they eyes. Also, make sure your registration page is mobile-friendly, responsive to different screen sizes, and loads quickly. Mobile optimisation is crucial because people consume content on-the-go, and a slow mobile page can lead to a 7% loss in conversions for every one-second delay.
Don’t forget to include essential event registration questions, some event organisers might wonder what should be included in a registration form. The example includes below:
- Basic personal information
- Session or workshop preferences
- Professional background
- Dietary preferences and restrictions
- Merchandise and swag preferences
- Accessibility and special accommodation requests
- Travel details
- Emergency contact details
- Photo and video consent
2) Simplify the Process - Event registration tips and tricks for Hong Kong events
Time is important, and no one wants to spend too much time than necessary trying to get into your event. Thus, your registration page should be as short, simple and straight to the point as needed.
Only request valuable information and leave out all the noise. Likewise, make sure you don’t put hidden fees at the end, presenting them upfront instead.
At the same time, you might want to do away with Captchas. Having been proven to cause a drop in registration conversions, you don’t want to hurt your event that bad before it even starts at all.
3) Multiple Payment Options
Don’t assume that everyone uses PayPal. Consider providing multiple payment options to accommodate attendees from various locations. Support both credit and debit cards, including international cards if you expect attendees from different parts of the world.
Thinking PayPal is everywhere, or making such other generalizations as to payment platforms, can hamper certain potential attendees from registering for the event at all. This is why you should always consider allowing multiple payment options so that people from anywhere can have a shot at registering too.
To do so would be to implement support for both credit and debit cards. Likewise, supporting cards from overseas is a great pick for if you’re expecting attendees from other parts of the world.
4) Enable Group Registration
You might not know this, but you (the event planner/ manager) stand to gain more from group registrations than the attendees themselves.
When people register in groups, it becomes easier to plan seating arrangements for them. At the same time, you get to get the payment as a lump sum since the group head would be the one to handle the expenses.
Now that you know why they are great, you could push people into group registrations by offering a freebie with their package, discount on the total amount, and more.
5) Gather Relevant Information
Remember the first point on keeping things simple? Well, you also have to know what the essentials are before going for simple.
For example, an event where food will be served will probably need a page on dietary restrictions, food allergies and such other information to plan ahead.
While keeping things simple, also plan ahead in line with the programmes and provisions for the day. If it contributes to the overall attendee experience, then it should be on the registrations page.
6) Stay On-Site
Internet users are now more in tune with cybersecurity protocols, so you should not spook them with your event registration. The best way to do so is keeping things on your website rather than having them redirected to a new URL.
Thus, have it such that your registration forms are built directly into your website, not hosted on some third-party platform.
Even if you were going for the latter solution, make sure it is a secure URL, carries your branding information and all that.
7) Cater to the Traditional
Did you know that some of your attendees would still like to fill out their registrations on paper? That might sound old fashioned and traditional, but doesn’t make it any less true.
For these people, you could provide an option for them to indicate such interest on your website. On doing so, they should get a downloadable form which can then be sent to you via regular mail.
Depending on the target audience you are dealing with, you might never have anyone go for that option. When you do, though, you know that you have met that particular attendee at the very point of their unique needs.
Conclusion
Which of these tips have you implemented into your event registration process already? which ones are you definitely going with on your next event? We will love to hear all about that in the comments section.